Your images are likely the heaviest part of your website, but they are often the last thing reviewed when performance dips. Instead of just compressing files, check how they are served. If you are loading a 4K image into a thumbnail container, you are forcing the user to download data they cannot even see. Implementing modern formats like WebP and using responsive image sets ensures browsers only pull the exact size required for the specific device being used. It is a quick win for your load times and, by extension, your conversion rates. Have you audited your media library’s impact on page speed lately?
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