Core Web Vitals are often treated as a box-ticking exercise for SEO, but they are actually the most honest reflection of your customer's frustration. When a page has a poor Cumulative Layout Shift score, the content jumps around while the user is trying to click a button. To them, this doesn't look like a technical optimisation gap; it looks like a broken, untrustworthy website. If you are struggling with high bounce rates on mobile, start by checking your Largest Contentful Paint. Often, it is not the weight of your files, but the priority of how your browser loads them that keeps a customer waiting. Fixing these technical foundations is one of the fastest ways to improve conversion rates without spending another penny on advertising. Is your site currently meeting these standards?
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