SEO, PPC & Digital Marketing Systems
Turn search and paid traffic into qualified enquiries.
Technical SEO, content architecture, PPC landing pages, tracking, analytics, and conversion systems built to turn search and paid traffic into qualified enquiries.
The business problem
Marketing spend is often wasted on slow pages, weak site structure and tracking that cannot show which campaigns produce real enquiries.
How I approach it
I fix the technical foundations first: crawlability, speed, internal linking and structured data. Then I build focused landing pages for search and paid campaigns, with GA4, Google Tag Manager and conversion tracking that report what matters.
What you get
- Technical SEO audit and fixes
- Topic and keyword-led content architecture
- PPC landing pages built for Quality Score and conversion
- GA4, GTM, consent mode and conversion tracking
- Reporting dashboards tied to enquiries and revenue
The practical result
Connects development, content, paid ads, analytics, and conversion strategy so marketing performance is supported by stronger technology.
- SEO-ready architecture
- PPC landing pages
- Analytics and conversion tracking
Technology
Google Search Console, GA4, Google Tag Manager, Google Ads, Microsoft Ads, Looker Studio, schema.org and Core Web Vitals tooling.
How engagements start
Discovery first, then architecture clarity, then confident execution.
- Step 1
Strategy call and technical discovery
- Step 2
Scope, architecture, and delivery planning
- Step 3
Implementation, optimisation, and measurable outcomes
Start a conversation
Let's build something meaningful
I take on projects where I can do the work properly and deliver real value.
FAQ
Common questions
How long until SEO shows results?
Technical fixes can show impact within weeks. Content and authority gains usually build over three to six months.
Do you manage ad campaigns?
I build the landing pages and tracking that make campaigns profitable, and can work with your ads team or manage campaigns directly.