Think of Progressive Web Apps as the middle ground between a sluggish mobile site and the friction of an app store download. Many startups pour their budget into building a native iOS or Android app before their product-market fit is truly proven, only to find that users are unwilling to download yet another icon to their home screen. A PWA allows your customers to enjoy a smooth, app-like experience directly through their browser, saving you the heavy overhead of maintaining two separate codebases. It is about removing barriers, not adding them. If you are currently debating whether to build a native mobile app or focus on your web presence, have you considered how a PWA might bridge that gap?
