Your website images might be high-definition, but if they aren't optimised for the web, they are silently killing your conversion rates. I frequently see startup sites where the main hero image is a multi-megabyte file that forces the browser to crawl before it can even paint the navigation menu. Every second a potential client spends waiting for your page to render is a second they are statistically more likely to bounce. Before you look at complex code changes, audit your media library. Convert your files to modern formats like WebP or AVIF and implement lazy loading for images below the fold. It is a quick technical win that keeps your visitors engaged rather than frustrated. Are you currently tracking your Largest Contentful Paint metric to see how this impacts your user experience?
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